Rocket Internet, the incubator of the famous German internet brothers Samwers, has launched another clone of a successfull US website: Pinspire is nearly identical to pinterest. After many other clones (see my post on the German clone wars), most famous of all the amazing story of CityDeal and Groupon, the German internet scene is highly sceptical that this Samwer clone will also be successfull.
Because pinterest is an innovative company – not one where execution is the key to success but creatively developing the business model. And in this case the original might just stay one step ahead of it’s clone…
(<- Spot the mistake)